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You want to reach a bigger audience…


You’re ready to get known, boost your credibility & grow your following

You’ve got a message to share, a business to grow, a personal brand to build. 

You’ve been thinking for ages you really ‘should’ get publicity…

BUT HONESTLY…


… how do you even go about reaching out to the media?

It all seems pretty overwhelming & you don’t even know where to start! 

Which might explain why you’re feeling a bit stuck :(

 

I mean, how do you get infront of the right people? 

What do you write in a pitch to get noticed – in a good way?

And what if you haven’t got any media contacts? (like none!) 

let’s face it…


…you don’t have the budget to hire a publicist.

And even if you did, they wouldn’t be as passionate about your business as you are!

(You love this little business you’ve created, it’s your baby, Dammit!)

 

I’VE BEEN EXACTLY WHERE YOU ARE RIGHT NOW…


Wanting to reach a bigger audience

Working day and night and not making the progress you need 

Running out of ideas on what you can do next

Being too cash-strapped to advertise

The reality is…


Reaching a bigger audience by using the power of publicity is the best way to grow your business without working harder or burning yourself out (been there, done that, right?!)

I’m Rachel Kelloway…


I’ve been helping entrepreneurs, small business owners & professionals to reach a bigger audience, get known, boost their credibility & grow their following using publicity, for 15 years.

I created this program with entrepreneurs just like you in mind – based on everything I’ve learned!

Golden Logo Rachel gb small

So, What is Publicity Academy?


mockupsite

Publicity Academy is a 5 week online video-based training program that shows you step-by-step, how to reach a bigger audience using the media, boost your credibility and grow your following.

INSIDE THE PROGRAM


What Exactly am I going to Learn in Publicity Academy?

There are five training modules delivered over five weeks.

Each weekly module builds upon the one before – so you can develop your publicity skills step-by-step


 

Lesson - the right start 1024

WEEK ONE


In this module you’ll learn :

How to use publicity to boost your credibility & grow your business

What you need to do to set yourself up for success from day one

What publicity is (and what it isn’t!)

How to create your own easy-to-implement publicity plan – Step-by-step

Simple, time-saving systems for effortless PR

How to get journalists coming to you


 

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WEEK TWO


In this Module you’ll learn :

How to create your ‘must-have’ PR communication – Step-by-step

How to uncover the stories you already have at your fingertips

How to write killer press releases

How to write the perfect pitch

How to easily create your own press kit

How to write attention grabbing headlines


 

Lesson - Making Contacts in the Media

WEEK THREE


In this Module you’ll learn :

How to uncover media contacts who will love your story from the get-go

Insider secrets to finding contact info – Step-by-step

How to tailor your pitch for maximum punch

Why timing is everything – & how to get it right

How to reach out – the right way!

How to handle an interview


 

Lesson - The Follow Up Factor

WEEK FOUR


In this Module you’ll learn :

Step-by-step the fine art of following up

Why timing is everything – & how to get it right

Exactly what to say when you follow up

The best methods for adding value to your follow up

How to turn a rejection into a win!


 

Lesson - Got it Flaunt it

WEEK FIVE


In this Module you’ll learn :

Step-by-step what to do after you’ve achieved great press

Exactly where to distribute your ‘hot off the press’ coverage

Who to contact the moment your story hits the press

How to leverage your publicity coverage to get more – and more!

Bonuses


You’ll get exclusive, members only access to these valuable bonuses


BONUS #1

(VALUE $1,100)

Bonus Little Black Book

BONUS #3

(VALUE $450)

Bonus Attention Grabbing Headlines

BONUS #2

(VALUE $1,100)

Bonus Pitches that work

BONUS #4

(VALUE $450)

Bonus Template

BONUS MASTERCLASSES

ACCELERATE YOUR SUCCESS WITH SPECIALIST TRAINING FROM OUR GUEST EXPERTS

 

Masterclass 4sm

WRITE YOUR AUTHORITY BOOK


Morgan Gist MacDonald is a writing coach, editor of nonfiction writing, and founder of Paper Raven Books.

She helps people who want write a book but don’t know where to start; coaching people through writing their book, chapter-by-chapter, from vague idea to finished manuscript.

 

Masterclass Chantelle

SPEAK YOUR WAY TO THE TOP


Chantelle Adams has delivered over 800 speeches in the past 5 years and added more than 6 figures to her business through speaking.

Now she teaches women entrepreneurs how to own their story, write their signature speech, rock the stage and get booked while adding more clients and cash to their businesses through speaking.

 

WHAT PEOPLE ARE SAYING


  • "Happy Days - my writing is paying off! I've also been accepted as a regular contributor to the Huffington Post"

    Michelle Hext - Best Selling Author of The Art of Kicking Ass Elegantly

  • "Rachel is a rare find and has been a knowledgeable and progressive voice in the PR space for years"

    Richard Jenkins - Director of Research & Consulting at Knight Frank

  • "Wow, Rachel, thanks so much, that was a HUGE help to me today and it sounds GREAT!! ...Thank You Thank You Thank You!"

    Kimberly Carroll - English For Life

  • "Through guest features I've built my brand, increased my exposure & expanded my audience tremendously"

    Jessica Lauren DeBry - Entrepreneur

  • "Rachel's publicity strategy took us from hardly recognised to becoming a sought after name in our industry"

    Mark Beattie - Managing Director Davis Langdon AECOM

  • "We LOVE it!...I think you did an amazing job capturing our story and our brand. Thank you!"

    Lori & Justin Davis - The Gastronomic Duo

  • "Rachel's PR savvy helped us launch on the stockmarket, three times oversubscribed!"

    Brad Piltz - CEO LandMark White

  • "Guest posting...It’s increased my visibility, it’s driven traffic to my site and I am now being seen as the expert"

    Jenn Scalia - Business Coach for Online Entrepreneurs

HERE’S A SUMMARY OF WHAT YOU GET


LIFETIME ACCESS

Lifetime access to all course content in the exclusive, members-only site, just for Publicity Academy members.

SUPPORT

Whatever challenge or technical issue you need help with, simply shoot us an email & we’ll happily take care of you 9-5 weekdays.

PROVEN RESULTS

Proven results when you consistently show up, apply what you've learned, do the work and put yourself out there.

TRAINING

Bite-sized, digestable, practical step-by-step training videos (10-20mins each) that you can learn from and implement right away.

OFFICE HOURS

LIVE weekly “Office Hours” calls to tackle any questions you might have and keep you moving forward.

BONUSES

Bonus resources, media contacts, pitches, headlines, done-for-you press releases and swipe siles (valued at over $3,100).

COMMUNITY

In our exclusive member-only Facebook group you can connect with your fellow students and celebrate your successes.

MASTERCLASSES

As a graduation bonus you'll access exclusive training by elite industry experts

DO YOU OFFER A GUARANTEE?


Yes. You Can Test-Drive Two Publicity Academy Modules, 100% Risk Free.

 

 

If you sign up for Publicity Academy, I want to see you give it 100%. After all, It’s my life’s work to help you and I want to see you succeed by giving you all the support you need to get started on this amazing journey.

However, if you don’t feel we’ve delivered exactly what we promised..just submit your completed course work (to show us you’ve done the work and given it 100%) within the risk-free period (two modules), and we’ll happily refund 100% of your money.

guarantee

Earlybird Enrollment Ends


12 Midnight EST 1st May, 2017

ENROLL NOW


Earlybird Enrollments Close 12 Midnight EST 1st May, 2017

Classes Start Monday, June 26th 2017

PAYMENT PLAN

PAY 6 INSTALLMENTS

$200/m
  • 5-WEEK ONLINE TRAINING PROGRAM
  • LIFETIME ACCESS
  • ONE NEW MODULE RELEASED EACH WEEK
  • CONCISE, DIGESTABLE TRAINING VIDEOS
  • MASTERCLASSES TAUGHT BY EXPERTS
  • BONUSES VALUED AT $3,100
  • OVER 1000 MEDIA CONTACTS TO GET YOU STARTED
  • MORE THAN 30 DONE-FOR-YOU TEMPLATES AND SWIPE FILES
  • PRIVATE, MEMBER-ONLY WEBSITE
  • EXCLUSIVE, PRIVATE FACEBOOK GROUP FOR MEMBERS ONLY
  • ASK-ME-ANYTHING - OFFICE HOURS SUPPORT

PUBLICITY ACADEMY

ONE PAYMENT OF $1200

$1200
  • 5-WEEK ONLINE TRAINING PROGRAM
  • LIFETIME ACCESS
  • ONE NEW MODULE RELEASED EACH WEEK
  • CONCISE, DIGESTABLE TRAINING VIDEOS
  • MASTERCLASSES TAUGHT BY EXPERTS
  • BONUSES VALUED AT $3,100
  • OVER 1000 MEDIA CONTACTS TO GET YOU STARTED
  • MORE THAN 30 DONE-FOR-YOU TEMPLATES AND SWIPE FILES
  • PRIVATE, MEMBER-ONLY WEBSITE
  • EXCLUSIVE, PRIVATE FACEBOOK GROUP FOR MEMBERS ONLY
  • ASK-ME-ANYTHING - WEEKLY LIVE CALL

“Rachel, her energy and charisma makes you feel like you’ve got a personal cheerleader, and its so comforting when you’re starting out, not having a clue where to start with PR.”

– Briena Sash, Founder of WellnessStockshop.com

Headshots by Sash Photography http://sashphotography.com

FAQ


I don’t have any contacts in the media, is Publicity Academy going to help with that?

In Publicity Academy I teach you step-by-step how to find contacts in the media, how to build relationships with them, you simply need to apply what you learn and you’ll start making contacts of your own.

What’s more, in the bonus section, I GIVE you media contact lists for literally thousands of relevant media outlets across the world. Talk about a head start!

I’m in a boring industry, will I even be able to get publicity for my business?

Let me tell you a little secret…
For 5 years I got publicity for a company whose primary interest was concrete! Yes. Literally. Concrete. (And sometimes I’d secure huge double-page spreads about this ‘boring’ industry, complete with graphics) Now tell me honestly, is your industry more boring than that?

When your target market and ideal customer wants to know about whats happening, from experts in your industry – There is no such thing as a boring industry!

I sell a service, can this help?

Hooley Dooley, absolutely. Some of the best PR results I’ve seen have been for professional services!
Publicity is particularly effective for service professionals who want to get known as an expert in their field and anyone who can deliver expert knowledge in their field and get known as a ‘source’ to the media

What if I have questions?

Every week we host live “Office Hours” calls to tackle those pesky questions and keep you moving forward.

You can also submit your question in advance via the Publicity Academy Members Only Facebook Group.

(Tag Rachel in your question and she’ll be across it, like shazam!)

What if I have to take a break?

No worrries!

We understand that things come up;  your mother-in-law comes to stay, a blizzard hits, you get married, you move house, you take a vacation.

Whatever big life events you’re dealing with, we’ll be here for you when you’re ready to get back to it.

That’s why every student gets lifetime access to Publicity Academy, so you can pick up where you left off and learn at your own pace – at any time!

Can I access the training all at once?

Nope.

The Publicity Academy training is designed so that you complete each Module, in order, one week at a time.

Each module builds upon the previous module, so you have the best opportunity to achieve long-term success.

Trust me – it’s for your own good!

Sorry (#notsorry)

How long do I get access to the course?

You’ll have lifetime access to the members area with all course materials, videos, worksheets, checklists, swipe files and bonuses at your fingertips.

When do I get access to the course?

You’ll receive an email with your login instructions as soon as you enroll in Publicity Academy.
When the program goes live, you’ll get access to new each module, as they are released, one week at a time over the course of the 5 week program.

The 2017 program goes LIVE Monday, Jan 2, 2017.

What if I don’t have a list?

One of the great advantages of getting publicity is attracting your dream clients to join your list. There’s an entire section of Publicity Academy training that is completely dedicated to building your list with the most savvy techniques available – I teach you step by step what to do – you’ll love it!

Now I want to be very transparent with you here : If you don’t have a list yet (or have a very small list), it’s going to take time to grow. Achieving publicity will help you grow your list, however, you must have patience! Rome wasn’t built in a day.

Is there really any value in getting publicity?

The credibility you get from publicity is more valuable than any amount of advertising – like a third party endoresment.

Publicity gives you the authority to stand tall as an expert and it skyrockets your integrity in the eyes of your audience. People who know how to get featured in the media have the opportunity to become respected, highly sought after and command higher rates than people without media exposure.

“Happy Days – my writing is paying off!  I’ve also been accepted as a regular contributor to the Huffington Post”

 

– Michelle Hext, Best Selling Author of The Art of Kicking Ass Elegantly

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