How to use publicity to boost your credibility & grow your business
What you need to do to set yourself up for success from day one
What publicity is (and what it isn’t!)
How to create your own easy-to-implement publicity plan – Step-by-step
Simple, time-saving systems for effortless PR
How to get journalists coming to you
How to create your ‘must-have’ PR communication – Step-by-step
How to uncover the stories you already have at your fingertips
How to write killer press releases
How to write the perfect pitch
How to easily create your own press kit
How to write attention grabbing headlines
How to uncover media contacts who will love your story from the get-go
Insider secrets to finding contact info – Step-by-step
How to tailor your pitch for maximum punch
Why timing is everything – & how to get it right
How to reach out – the right way!
How to handle an interview
Step-by-step the fine art of following up
Why timing is everything – & how to get it right
Exactly what to say when you follow up
The best methods for adding value to your follow up
How to turn a rejection into a win!
Step-by-step what to do after you’ve achieved great press
Exactly where to distribute your ‘hot off the press’ coverage
Who to contact the moment your story hits the press
How to leverage your publicity coverage to get more – and more!
Lifetime access to all course content in the exclusive, members-only site, just for Publicity Academy members.
Whatever challenge or technical issue you need help with, simply shoot us an email & we’ll happily take care of you 9-5 weekdays.
Proven results when you consistently show up, apply what you've learned, do the work and put yourself out there.
Bite-sized, digestable, practical step-by-step training videos (10-20mins each) that you can learn from and implement right away.
LIVE weekly “Office Hours” calls to tackle any questions you might have and keep you moving forward.
Bonus resources, media contacts, pitches, headlines, done-for-you press releases and swipe siles (valued at over $3,100).
In our exclusive member-only Facebook group you can connect with your fellow students and celebrate your successes.
As a graduation bonus you'll access exclusive training by elite industry experts
If you sign up for Publicity Academy, I want to see you give it 100%. After all, It’s my life’s work to help you and I want to see you succeed by giving you all the support you need to get started on this amazing journey.
However, if you don’t feel we’ve delivered exactly what we promised..just submit your completed course work (to show us you’ve done the work and given it 100%) within the risk-free period (two modules), and we’ll happily refund 100% of your money.
PAY 6 INSTALLMENTS
ONE PAYMENT OF $1200
In Publicity Academy I teach you step-by-step how to find contacts in the media, how to build relationships with them, you simply need to apply what you learn and you’ll start making contacts of your own.
What’s more, in the bonus section, I GIVE you media contact lists for literally thousands of relevant media outlets across the world. Talk about a head start!
Let me tell you a little secret…
For 5 years I got publicity for a company whose primary interest was concrete! Yes. Literally. Concrete. (And sometimes I’d secure huge double-page spreads about this ‘boring’ industry, complete with graphics) Now tell me honestly, is your industry more boring than that?
When your target market and ideal customer wants to know about whats happening, from experts in your industry – There is no such thing as a boring industry!
Hooley Dooley, absolutely. Some of the best PR results I’ve seen have been for professional services!
Publicity is particularly effective for service professionals who want to get known as an expert in their field and anyone who can deliver expert knowledge in their field and get known as a ‘source’ to the media
Every week we host live “Office Hours” calls to tackle those pesky questions and keep you moving forward.
You can also submit your question in advance via the Publicity Academy Members Only Facebook Group.
(Tag Rachel in your question and she’ll be across it, like shazam!)
We understand that things come up; your mother-in-law comes to stay, a blizzard hits, you get married, you move house, you take a vacation.
Whatever big life events you’re dealing with, we’ll be here for you when you’re ready to get back to it.
That’s why every student gets lifetime access to Publicity Academy, so you can pick up where you left off and learn at your own pace – at any time!
The Publicity Academy training is designed so that you complete each Module, in order, one week at a time.
Each module builds upon the previous module, so you have the best opportunity to achieve long-term success.
Trust me – it’s for your own good!
You’ll have lifetime access to the members area with all course materials, videos, worksheets, checklists, swipe files and bonuses at your fingertips.
You’ll receive an email with your login instructions as soon as you enroll in Publicity Academy.
When the program goes live, you’ll get access to new each module, as they are released, one week at a time over the course of the 5 week program.
The 2017 program goes LIVE Monday, Jan 2, 2017.
One of the great advantages of getting publicity is attracting your dream clients to join your list. There’s an entire section of Publicity Academy training that is completely dedicated to building your list with the most savvy techniques available – I teach you step by step what to do – you’ll love it!
Now I want to be very transparent with you here : If you don’t have a list yet (or have a very small list), it’s going to take time to grow. Achieving publicity will help you grow your list, however, you must have patience! Rome wasn’t built in a day.
The credibility you get from publicity is more valuable than any amount of advertising – like a third party endoresment.
Publicity gives you the authority to stand tall as an expert and it skyrockets your integrity in the eyes of your audience. People who know how to get featured in the media have the opportunity to become respected, highly sought after and command higher rates than people without media exposure.